7 Effective Customer Feedback Strategies for SaaS Growth

In today’s highly competitive software-as-a-service (SaaS) industry, companies should always consider customer feedback when deciding the next steps for their businesses. However, collecting and analyzing customer feedback is not always a simple task. As a result, there is a need for some comprehensive customer feedback strategies for SaaS that could be effectively implemented. Understanding those concerns, in this article, we will recommend seven effective customer strategies that SaaS companies can use to fuel their growth journey.

Why should Companies Not Underestimate the Importance of Customer Feedback?

Before jumping straight into some customer feedback strategies for SaaS, let’s revise why companies should never look down on the importance of customer feedback.

Customer feedback will enable enterprises to:

Get a Better Understanding of Your Customers

First things first, the feedback from customers will support companies in understanding their customers more clearly and thoroughly. The data gathered will help you deduce the recently popular trend among your target audience community. Moreover, these data can also identify your target audience’s preferences regarding your products or services. With that precious information in mind, you will be able to make suitable changes or alterations to your offerings to fit your customers’ needs and uplift the customer experience.

Enhance User Experience

Customer feedback will inform you about the existing malfunctions and errors in your product or service. This enables you to quickly and timely fix your issues. As a result, this immediate response will enhance the customer experience and consolidate your credit in the customers’ minds. More trust can be equal to more sales!

Advance the Product - Led Prosperity

If your business is product-focused, customer feedback can lead to deciding which changes must be made to functionalities, features, and interfaces.

This method can ensure that your products are precisely what the customers hope for.

Enhance Brand Loyalty

Brand loyalty is when the customers continue to stay with the company when considering a requirement that needs to be satisfied.

To get such love and loyalty, companies should never leave the customers unheard. That’s why there is a need for customer feedback strategies for SaaS when planning business.

When customers are dedicated to your products or services, they may recommend them to their relatives and people around them through word of mouth or social media. This act can drive more sales and other benefits, such as increased brand awareness.

Find out more: The Importance of customer feedback to SaaS Founders

Seven Customer Feedback Strategies for SaaS Growth

Simplify the Survey By Using an Online Feedback Platform

The first component in customer feedback strategies for SaaS is the need to simplify the feedback process. This enables customer feedback to be gained at any time and quickly without taking up so much of the customers’ effort.

You can encompass a link to your online survey in all your customers’ touchpoints, like websites or apps, so whenever they want to comment on your offerings, they can do it effortlessly.

Make Use of a Feedback Board

Try to implement a feedback board in your customer feedback strategies for SaaS, as this is a fantastic way to see an overview of how the customers are responding. A feedback board has a visual representation that is beneficial in identifying which sides of your products are received with positivity and which sides are getting adverse reactions.

Vary the Feedback Collection Sources

In customer feedback strategies for SaaS, there should be no limitations on the variety of sources for feedback. Companies should diversify the platforms for feedback collection to get as much input as possible to ensure that companies understand their target audience thoroughly and comprehensively.

Integrate Surveys into Your Customer Experience

Companies need to ask questions about how their customers feel and think about the products or services to be aware of what is going on well and whether there are any opportunities for expansion and growth.

Put the Insights Gained as Part of Product Roadmaps

With this act in your customer feedback strategies, you can keep control of whether you are aligned with your objectives and see which milestones you have reached. 

Data from customer feedback can assist you in making data-driven decisions for the next steps of your business. It can also make sure that you are heading toward what the customers want!

End the Feedback Loop

When addressing customer feedback strategies for SaaS, companies must ensure that there is an end to their feedback loop. Companies must record all the responses and ensure that the team solves all. There are some tools that you can utilize so that you can inform the customers that their submissions have been reviewed and resolved.

Read more: How to Collect Customer Feedback Effectively

Use Customer Feedback Tools

In the era of technology, companies should not ignore the usefulness of some customer feedback tools to integrate into their existing business. Below are some recommendations for enterprises to choose from:

• Grabee: This tool allows customer feedback to be collected, tracked, and managed. Grabee can assist you in simplifying the feedback process for customers and suggest solutions for every kind of response.

• Hotjar: Hotjar specializes in analytics. This tool enables you to track the customer’s behavior when using your website and measure how long they stay in and leave it. You should never underestimate that information, as this is a valuable source of insight into your target customers’ behavior.

• Get Feedback: GetFeedback is an online platform allowing you to get the correct customer feedback at the right time. The plus side of GetFeedback is that it is developed to advance your customer experience by making it easier for them to leave feedback and express their thoughts about the product or services offered.

In conclusion, harnessing the power of customer feedback strategies for SaaS companies is essential for their sustainable growth and success. Through practical strategies, SaaS companies can gain valuable insights, upgrade their products and services, and build trust with their target customers. Doing so can position your SaaS company as an organization centered around innovations, growth, and customers. Enterprises should keep in mind that enhancing customer experience through customer feedback is not a one-time effort but a continuous process that should be part of your core business, not to mention the core.