Mapping the Journey: Practical Examples of Roadmaps for Project Success

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Roadmaps serve as guiding compasses that navigate businesses and projects toward their goals. In this article, we’ll dive into diverse examples of roadmaps. Join us on a journey through these examples, each a testament to the power of strategic roadmap implementation.

Essential Components of a Product Roadmap

Before jumping straight into some examples of roadmaps, let’s look at some indispensable elements in this approach. Your product roadmap should clearly state your product strategy so that all audiences, including those with varied demands, will understand it. Before getting into the details, keep in mind that what works for you may be unique to you and your company. To agree on the most effective approach to communicating this information, consulting everyone on your team is crucial.

We are aware that it can be difficult to reevaluate your strategy for creating product roadmaps. For this reason, we’ve put together the top roadmap formats that can assist you in explaining your plan’s rationale, specifics, and amount of detail to key stakeholders.



Your roadmap does not need to include particular dates. However, you do need a method for categorizing and ranking the short-term, medium-term, and long-term features you are considering.

Example timelines:

  • Q1, Q2, Q3

  • June, July, August

  • Now, Next, In the future


Along which part of the timetable are you releasing features? These can be expressed simply as the feature you’re designing, or you can build a hierarchy from broad feature themes to more detailed subfeatures.

Examples (ranging from general to specific):

  • Onboarding new users, group cooperation, video chatting

  • The user signup process, team members exchange files, capture video calls

  • Introduce SSO, integrate Dropbox, sharing downloaded videos


What do you hope to achieve with your products and features? You aren’t working merely for the sake of working. You’re improving your company’s performance. Your organization may decide the direction of the product by using goals (or objectives). These could be business goals or goals particular to a product.


  • A platform for improved team collaboration

  • Launch the analytics dashboard

  • 5% more monthly active users

    The Significance of Modifying Your Roadmap for the Appropriate Audience

Different stakeholder groups respond better to different types of roadmaps. You can decide which points of view most effectively match the way you wish to spread the word about your product vision and unify your organization.

  • Use leadership roadmaps, to give senior executives and stakeholders an overview of the product team’s progress. These high-level roadmaps offer clear descriptions of the direction your product is taking. They can provide specifics about the market opportunity and the profit and loss margins, with the option to go further if necessary.

  • Use company roadmaps, such as release plans or release schedule roadmaps, to share more information with cross-functional teams like sales and customer success. These roadmaps allow other teams to provide comments and useful customer input while also establishing reasonable expectations with prospects and customers.

  • Use delivery-focused roadmaps, such as Kanban, sprint plans, or feature timeline roadmaps with precise timelines, for development teams that want to know the details. Objectives, status/stage of development, product areas, and any tasks they require to support should all be shared. 

  • Utilize customer-focused roadmaps to create a customized roadmap that focuses on the things that customers care about the most. These roadmaps also inform internal consumer-facing groups like sales, customer success, and marketing about what features your product will be getting.  Image

Five Good Examples of Product Roadmaps

Next up are some examples of roadmaps for your reference.

Example 1. Release Plan

The first and foremost in your lists of examples of roadmaps is the release plan. Release plans are the complete instructions for how you’ll carry out the job you’ve decided to accomplish and when you’ll finish it. A release plan provides senior executives, stakeholders, cross-functional teams, and even customers with a high-level overview of planned product releases. It’s best used to plan milestones that are not time-bound but have a fixed scope or new versions of your product that are released regularly (such as a mobile app). Without committing your team to a precise launch date, it informs other teams that new features are coming.

Example 2. Sprint Plan Roadmap

Roadmaps for sprint plans are obviously helpful for sprint planning and are delivery-focused. Product teams use sprint plans to keep their development teams updated and aligned with planned work. You can schedule your delivery over several sprints and display the effort and owners for each feature to keep track of your team’s workload. Swimlanes can even be used to offer more context or group information. Your sprint plan can be as detailed as necessary. Only your product and development team ought to view this roadmap.

Find out more: The Importance of customer feedback to SaaS Founders

Example 3. Kanban Roadmap

Another delivery-focused roadmap for development teams is a Kanban roadmap. Product teams find it helpful to categorize initiatives into categories like what is in the backlog, what you’re planning, what is in process, and what you’ve finished.

One of a Kanban roadmap’s biggest benefits is that it enables product teams to share their short-term intentions without committing to specific dates. You can keep them motivated by highlighting the things you’re working on and reminding your delivery team of the goals they should be working toward.


Example 4. Features Timeline Roadmap

An output-driven roadmap that lets you specify the timing for each feature is called a Features timeline roadmap. If you want to understand how work is moving toward a deadline or time-bound milestone, planning features and monitoring progress with a timeline roadmap is great. You can align internally with development teams on certain dates and monitor feature progress against established due dates and milestones. Additionally, you can distribute resources as and where they are required.

Read more: How to Collect Customer Feedback Effectively

Example 5. Objectives Timeline Roadmap

The last name in our list of examples of roadmaps is the objectives timeline roadmap. There comes a moment when senior executives and stakeholders want a more zoomed-out perspective, especially for larger firms and those working in more complex contexts. An example of an outcome-driven, as opposed to output-driven, roadmap is an objectives timeline roadmap. This roadmap enables wide organizational alignment on the path of the product. Anyone may easily understand how you plan to progress toward our business objectives and how it relates to your most important milestones.

Objectives timeline roadmaps are excellent for sharing your product strategy and goals with teams throughout the following two to three quarters. This provides a direct link between your product, business strategy, and final deliverables, such features when employing business-level objectives.

The diverse examples of roadmaps presented in this article highlight the versatility and significance of effective roadmap planning. Drawing inspiration from these examples and customizing them to your unique context, you can embark on your roadmap journey confidently toward achievement, growth, and meaningful impact.

Linda Bui
Linda Bui Content writer at Doran

Hey! I'm Linda Bui. I'm a career-changer. Bootcamp grad & Dev.



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