Calculating Success: The NPS Survey Calculator Demystified

Create changelog and product roadmap for your product

Explore now

The NPS (Net Promoter Score) survey calculator serves as a valuable tool for businesses seeking to quantify customer loyalty. This intuitive tool simplifies the computation of NPS scores, a metric that categorizes customers into promoters, passives, and detractors based on their likelihood to recommend a product or service. Understanding the functionality and significance of the NPS survey calculator is essential for companies aiming to gauge customer advocacy accurately.

Read more: Boost Customer Satisfaction with Feedback Management

How to Calculate Net Promoter Score

How to Calculate NPS? After receiving all of your responses, you can use the following Net Promoter Score calculation to determine your score:

NPS = (Promoters%) - (Detractors%).

Let’s go over a quick example of this formula to assist you comprehend this NPS survey calculator.

Let’s say you have 150 answers to your NPS query. The scores are distributed as follows:

  • 80 consumers rated it a 9 or 10.

  • 30 consumers rated it a 7 or  8.

  • 40 consumers rated from 0 to 6.

As a result, you have 40 detractors, 30 passives, and 80 promoters. Utilize the following formula to get the percentage of Promoters:

(Number of Promoters / Number of Respondents) x 100 = % of Promoters

Apply the same formula from the NPS survey calculator  to determine the percentage of Detractors. Simply replace “Detractors” with the entire number of Promoters.

This indicates that your percentage of supporters is 80 / 150 * 100% = 53%, and your percentage of detractors is 40 / 150 * 100% = 27%.

The Net Promoter Score is calculated by deducting the percentage of Promoters from the percentage of Detractors.

53% - 27% = 26%

You’ll see that the rating is positive. It’s not always like that. Depending on the points and how they are distributed, Net Promoter points can vary from -100 to 100. There are many NPS online calculators for you to use for your convenience!

The Significance of the Net Promoter Score

The Significance of the Net Promoter Score

The NPS survey calculator  is the most widely used statistic in the world to gauge customer happiness and loyalty. Here are three justifications for implementing it:

  • Scale-up score collection is simple. One of the fastest ways to get feedback from a significant portion of your client base is to ask them the Net Promoter question.

  • The score can be monitored over time. Is your score rising or falling? Your company may concentrate on the areas that are most important to your clients by knowing its trajectory and the factors that drive it.

  • It assists you in determining and concentrating on projects that promote client growth and retention. You succeed when your customers do. For instance, Gartner found that just 20% of an organization’s present clientele accounts for 80% of its potential revenue development.

This is but a small portion of the advantages of using the score. 

Find out more: How to Collect Customer Feedback Effectively

Create an NPS Survey with Additional Questions

Create an NPS Survey with Additional Questions

For the best results, measure just one NPS question to get a baseline score for the customer experience. But how can it be made better? In order to determine what influences your NPS survey calculator score, what information should you collect in addition to your NPS benchmarks?

Herein lies the role of important drivers. You can determine the key elements of the experience that affect that score by learning more about your customers’ experiences. If there is a bias in your responses—that is, only people who have stronger opinions are responding—it can also assist you in narrowing the field.

Let’s take the example of an internet retailer. You send a customer survey after a customer completes a purchase from you. Inquiring about their likelihood of endorsing your business, you may also question them:

  • How simple was it for you to locate the item you were looking for?

  • Why did you choose to buy from us today?

  • How simple were the next sections of your trip? [Many options]

Additionally, you might build in components like these using operational data from sources like your website analytics:

  • Duration on page

  • URL of referral

  • The quantity of pages visited

  • Speed at which pages load

That merely represents a small sample of the data that could be retrieved. The more information you provide, the more opportunities you have to pinpoint the true factors influencing the NPS survey calculator computation.

How to Interpret and Apply Your NPS Score

Examine your Net Promoter Score in relation to Industry Standards

How to Interpret and Apply Your NPS Score

Not only can an NPS survey calculator show you how your brand is doing in relation to customer expectations, but it can also be used to compare your performance to others in your sector.

After all, a high Net Promoter Score for your company might not be sufficient to beat the competition. It’s possible that competitors in your field who routinely retain clients at a significantly better rate than your company will also attract clients from their clientele.

How High should a Net Promoter Score be?

A “good” score is difficult to define.

Regretfully, there isn’t an all-inclusive solution. A company’s size and industry are two examples of variables that might significantly affect a score. To really know where you stand, you need to compare your score to that of your rivals.

Utilize your Data to Promote Better Outcomes and Interactions with Customers

You should have enough data points after calculating your NPS survey results and asking your audience about key drivers to be able to perform advanced analyses like multivariate regression or Key Driver Analysis to pinpoint the precise methods you can use to raise both your NPS scores and the customer experience. You will have plenty of information to begin enhancing your customer loyalty in addition to the results of the NPS industry benchmarking report.

Important facets of the customer experience that you could examine to enhance the outcomes of your NPS surveys are:

  • The customer journey: which steps were identified as problematic in your gathered responses and open-ended feedback?

  • User experiences: What impact have usability and performance had on client loyalty on websites?

  • Brand engagement: Do you aggressively close the loop to convert critics into promoters, or do you only interact with a select few critics when they get in touch?

  • Customer relationships: Does your brand prioritize building new relationships above retaining existing ones, or do you reward loyalty?

In conclusion, the NPS survey calculator stands as a foundational tool for businesses striving to comprehend and measure customer loyalty effectively. Utilizing this calculator aids in quantifying feedback, enabling companies to assess their performance, identify areas for improvement, and cultivate strategies to enhance overall customer satisfaction and loyalty.

Linda Bui
Linda Bui Content writer at Doran

Hey! I'm Linda Bui. I'm a career-changer. Bootcamp grad & Dev.



Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox

What to not miss out on our blog

Gain insightful knowledge and invaluable experiences from dedicated experts.

Using CES Customer Journeys: Guide to Effortless Crafting

Using CES Customer Journeys: Guide to Effortless Crafting

Discover ways of using CES customer journeys. Learn how measuring customer effort at various touchpoints can enhance customer satisfaction and loyalty.

Linda Bui
Linda Bui June 29th, 2024 · 7 min
CSAT on a Budget for SMEs: Cost-Effective Strategies to Gather Feedbacks

CSAT on a Budget for SMEs: Cost-Effective Strategies to Gather Feedbacks

Discover strategies for implementing CSAT on a budget for SMEs. Learn how to use free tools and simple feedback methods to enhance customer experiences.

Linda Bui
Linda Bui June 29th, 2024 · 7 min
Guides to Personalize Post-Purchase Experience with CSAT

Guides to Personalize Post-Purchase Experience with CSAT

Learn how to personalize post-purchase experience with CSAT. Discover strategies for customized follow-ups, targeted offers, and proactive feedback responses.

Linda Bui
Linda Bui June 18th, 2024 · 7 min

Are you ready? Start your free trial today.

Enhance communication, keep track of the progress, understand customers' insight and more by taking your first trial on Doran.

Sign up for free
App screenshot