Top 5 Customer Feedback Tool for SaaS

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In the competitive Software as a Service (SaaS) landscape, customer feedback is a goldmine of insights that can lead to product improvement, increased user satisfaction, and business growth. However, to capture the full potential of customer feedback, SaaS companies need the right tools. This article will explore the top 5 customer feedback tools specifically designed for SaaS companies. These tools are designed to help you capture, analyze, and act upon customer feedback effectively, ensuring that your SaaS products remain customer-centric and successful.

Why is It Important to Collect Customer Feedback?

SaaS has undergone a significant transition in recent years toward integrating consumer feedback into all significant decisions about products.

This is due to a few factors:

  • You are creating your product with your customers in mind; thus, you need their input in order to make it better and eventually increase their satisfaction.

  • It increases contact with customers and demonstrates your concern for them by gathering input from them and closing the feedback loop. As a result, relationships with customers are strengthened.

  • Customers today desire to be heard. They want to be heard and have a say in developing the product.

Find out more: The Importance of customer feedback to SaaS Founders

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Top 5 Customer Feedback Tool for SaaS

There are various customer feedback tools for SaaS, but below are our top 5 best picks!

Product Pros Cons Price
Doran
  • Multiple language support
  • Simple to use
  • Customization
  • Limited advanced analytics features
  • Only $49
Delighted
  • User-friendly
  • Excellent analytics
  • Multiple integrations
  • Inadequate reporting
  • Difficult to organize
  • Premium: $224
  • Premium Plus: $449
AskNicely
  • Can collect feedback continuously
  • Monitor NPS by channel, product, and segment
  • Simplify the sharing of data
  • Can’t customize NPS scoring
  • Not ideal for giving an account-level NPS.
  • Limits on analytics filters, only apply to predefined variables.
  • Professional: $199
Wootric
  • Can customize the survey timing and sampling
  • Support client segmentation using tags to generate more in-depth data.
  • Easy to use.
  • Difficult to compare recent data to previous data
  • Limited records; weak for high volume (over 1,500) of results
  • Poor mobile app
  • Pro: $249
Satismeter
  • Charged based on the quantity of surveys received, not sent.
  • Simple integration
  • Outstanding help desk
  • Limited flexibility in survey question modification
  • Limited resources for survey management
  • Unavailability of automation or workflows
  • Startup: $49
  • Business: $299
  • Enterprise: exclusive

Doran

Doran is a customer feedback collection tool that helps businesses gather valuable insights from their customers. It allows SaaS companies to collect responses and analyze the data to make informed decisions. With its user-friendly interface and customizable features, Doran makes it easier for SaaS companies to better engage with their customers and improve their products or services. 

Pros:

  • Multiple language support

  • Simple to use

  • Support customization 

Cons:

  • Limited advanced analytics features 

What is the price of Doran? With the Lifetime deals at the price of $49, Doran offers SaaS companies unlimited access, an unlimited number of team members, and all the future updates available. What is more, Doran has a 60-day cash-back guarantee, which makes it stand out in the competition for customer feedback tools.

Delighted

(Delighted) Your net promoter score (NPS) can be easily and regularly measured using the online survey tool called Delighted. It’s powered by AI that regularly samples your clients so you get an ongoing flow of feedback. Random sampling, question piping, and multi-channel collection are important features of Delighted.

Pros:

  • User-friendly

  • Excellent analytics

  • Multiple integrations

Cons:

  • Inadequate reporting

  • Difficult to organize and maintain a list of feature requests

What is the price of Delighted? The initial “Premium” subscription costs $224 per month and includes 10,000 surveys. The “Premium Plus” package, which costs $449 per month and includes 7 projects and 20,000 surveys, has extra features. A free plan with fewer features is also available.

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AskNicely

(AskNicely) A cloud-based online survey platform called AskNicely enables businesses to gather NPS-based customer experience ratings and comments. It is intended for businesses with large service-oriented teams. Live reports, leaderboards showing the performance of service staff in real-time, and automatic responses are key features.

Pros:

  • Enables you to collect feedback continuously or in response to certain situations.

  • Enables you to monitor NPS by channel, product, and segment

  • Simplify the sharing of data in reports and on dashboards 

Cons:

  • Does not provide customization of NPS scoring

  • It’s not ideal for giving an account-level NPS.

  • The analytics filters have limits and only apply to predefined variables. What is the price of AskNicely? AskNicely does not reveal its pricing; you must schedule a trial to learn more. Our findings showed that AskNicely’s professional plan, which includes 5,000 surveys every month, costs $199/m. No free trial is available.

More to read: How to Collect Customer Feedback Effectively

Wootric

Wootric is a platform for NPS surveys that helps users understand the customer journey. At significant moments in the customer lifecycle, it enables you to measure the customer experience. The capability to monitor customer sentiment in real-time, personalization of surveys, and powerful data analysis and machine learning techniques are some of the key features of Wootric.

Pros:

  • Enable customization of the survey timing and sampling

  • Support client segmentation using tags to generate more in-depth data.

  • It is basic and easy to use.

Cons:

  • Comparing recent data to previous data is difficult.

  • Limited records; weak for high volume (over 1,500) of results

  • The mobile app is poor. What is the price of Wootric? Wootric’s website does not include pricing information, so we did some research. The “Pro” plan for Wootric costs $249/m, and there is also an “Enterprise” option with a different fee. A free trial of the “Pro” plan is available, as well as a free plan with fewer features.

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Satismeter

(Satismeter)A survey tool called Satismeter is based on the NPS concept. Users’ and customers’ experiences should be evaluated by developers of mobile and web applications. A wide range of native integrations, survey templates, and the capability to quickly follow-up with dissatisfied users are among the key features of Satismeter.

Pros:

  • Being charged based on the quantity of surveys received, not sent.

  • Simple integration

  • Outstanding help desk

Cons:

  • Limited flexibility in survey question modification

  • Limited resources for survey management

  • Unavailability of automation or workflows What is the price of Satismeter? The “Startup” plan from Satismeter costs $49 per month and offers 300 replies. The premium “Business” plan, which gets you 10,000 responses and costs $299/mo, is the next tier of their products. Additionally, they provide free trials for each plan and an exclusive “Enterprise” plan.

Leveraging customer feedback is essential in the SaaS industry, where user satisfaction and product improvement are critical. The top 5 customer feedback tools highlighted in this article are tailored to the needs of SaaS companies, offering powerful solutions for gathering, analyzing, and acting upon customer insights. By incorporating these tools into your SaaS workflow, you can elevate the customer experience, align your products with user needs, and drive your SaaS offerings’ continued success and growth. Remember that customer feedback is not just a valuable resource; it’s a strategic advantage that can set your SaaS company apart in a competitive market.

Andrew Doan
Andrew Doan Founder at Doran

Hey! I'm Andrew Doan. I'm a career-changer. Bootcamp grad & Dev.

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