The Complete Guide to Customer Feedback Analysis in 2023

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Customer service is one of the most essential aspects of every kind of business. In a market with harsh competition, high-quality products and services that fit in with customers’ needs are critical in retaining old customers and attracting new ones. To do this, companies must invest in a system of customer feedback analysis to find out how they feel about what the companies have. In this article, we will instruct you on how to take advantage of the analysis of the responses from your target customers.

What is Customer Feedback Analysis?

In the present scenario, optimizing customer experience has become the first priority for companies. Using customer feedback technology is one of the most efficient ways to meet these requirements and satisfy more customers. Customer feedback analysis is considered one of the most essential aspects of assessing the quality of the products and services of the companies. Collecting customer feedback is just the beginning; the next steps of using customer feedback analysis tools to generate insights and data are of true importance.

Customer feedback analysis is the process of converting customer data into beneficial information to help enterprises improve their products and services and enhance customer experiences. 


Why is Customer Feedback Analysis Critical?

To evaluate the quality of services and products of the companies, we have to make use of data gained from customer feedback. By concentrating on the responses from customers, companies can have a clearer view of the needs and preferences of the customers to adjust and make suitable improvements to their existing offerings. This will increase the possibility of retaining existing customers, attracting new ones, and boosting the reputation and trustworthiness of the enterprises.

As a result, choosing the right customer feedback analysis tool, using it to optimize the data analysis process, and proposing business plans based on that is indispensable in helping companies strengthen their market position, increase the quality of what they offer, boost the satisfaction level of customers and generate more revenues and income for enterprises. 

Below are some steps and names of the tools that we suggested for companies to have enough knowledge and confidence in integrating the right choice into their existing business.

More to read: 30 Must-have Customer Feedback Survey Questions

Steps for Running Effective Customer Feedback Analysis

Prepare for Customer Feedback Analysis

To embark on this process, companies should prepare suitable customer feedback analysis methods and tools. This includes identifying channels to collect customer feedback, like emails, phones, social media, or online surveys. Moreover, companies have to ensure that that information is enough and trustworthy.

Analyze Customer Feedback

After finishing collecting customer feedback, companies need to start on customer feedback analysis to find out about the trends or weaknesses of their products or services. In the market, there are a variety of options for companies to choose from, even customer feedback analysis AI. Some recommendations will be integrated with Sentiment Analysis, Semantic Analysis,… 

For example:

  • SurveyMonkey: This is one of the most popular customer feedback analysis methods to create and manage customer feedback. SurveyMonkey will provide you with example questions, and trusted customer feedback analysis results so you can seize customers’ opinions in a quick and effective manner.

  • Qualtrics: This can be called a “comprehensive customer feedback analyzing method” as it offers many features like analyzing customers’ emotions and behaviors, online surveys, market surveys, and more,…

  • Google Forms: This is a free customer feedback analysis tool developed by Google to create feedback forms and collect responses. This is a free tool, and it offers a list of question examples and some basic analyzing options for your companies to collect customers’ data quickly and effortlessly.

  • Medallia: This customer feedback analysis tool will offer users features like emotion and behavior analysis, calculating Net Promoter Score, and managing different channels like emails, phones, websites, and social media platforms.

  • Zendesk: Zendesk offers companies with all-in-one customer feedback analysis methods like managing customers’ responses and requests for support and evaluating customers’ behavior so you can base on these metrics to improve your target customer experience.


Those tools can be utilized to help companies have a better understanding of their target customers. Using them will enable you to collect and have a more detailed grasp of what customers feel about your products or services. From that, you can make significant decisions on the following steps to enhance the customer journey to boost the revenue for your business.

Interpret Customer Feedback Analysis

After you have completed the process of conducting customer feedback analysis, companies have to draw comprehensive conclusions and studies on how customers perceive their products or services. The best advice is to have a fixed customer feedback analysis report format so everyone in the organization can understand quicker. Companies also have to focus on negative feedback to address those problems and boost their offerings’ standards. Moreover, companies take advantage of positive reviews to advertise their products or services. 


Take Actions Based on Customer Feedback Analysis

After having drawn conclusions from customer feedback analysis, companies need to propose next steps and action plans to improve what they are offering to their customers. This includes addressing problems that need to be solved, optimizing the production process of products or services, and training employees. To ensure the success of those action plans, companies have to build a tracking and efficiency-evaluating system that fits with what they are having at the moment.

Find out more: The Importance of customer feedback to SaaS Founders

In short, customer feedback analysis is essential in helping companies improve their offerings’ quality, meet the needs and preferences of customers, and enhance customer experiences. To do this, companies should opt for suitable analysis tools and make thorough analyses and conclusions about what customers say about them. All of this should be the base for you to decide what should be done next for your business. If companies can master this act, there is a huge possibility that those companies can gain more market share as the market is moving towards a more customer-centric approach, not the product-centric one anymore. What are you waiting for? Choose a customer feedback analysis tool for your business right now!

Linda Bui
Linda Bui Content writer at Doran

Hey! I'm Linda Bui. I'm a career-changer. Bootcamp grad & Dev.



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